How to Get Visitors to Click Text Link Ads
If you are trying to make money with text link ads, you’ve got a hard battle. First, you’ve got to utilize SEO and have a great site so surfers actually come to your website. Then, you need to get these visitors to click on your text link ads. Here are some tips to run an effective text link ads campaign.
• If you are paying attention to how your site visitors browse your pages, you’ve probably realized that surfers have short attention spans. They jump around pages and leave quickly if they don’t find what they are looking for. That is why you need to put text link ads in the beginning of texts. Studies show that text link ads which are in the middle of an article get more clicks than those on the ends.
• Just because text link ads in the middle of paragraphs get more clicks, that doesn’t mean you shouldn’t have them at the end too – and also in the beginning. Put the text link ads in multiple places so your visitors can’t miss them. You will want to change the text around so they don’t feel bombarded with advertisements.
• Language is a powerful motivator, especially with text link ads. Instead of writing passively, incorporate the site visitor into the language of the text link ad. For example, instead of, “Go to X’s site here,” try “Get your free copy of X’s product here.”
• When webmasters are working with text link ads, they often forget all about the site visitor. Never forget that these are real people reading the text link ads and deciding whether or not to click. Think about your audience then reread your text. Would you click on it?